We assist businesses to firstly recognise their intellectual property then ensure that IP registration is in effect. Many businesses hold significant amounts of intellectual property but have failed to register things like Trademarks, plans and designs. These things can represent significant value of the business but often they are not captured on balance sheets. Intellectual property includes trade marks - a way of distinguishing the goods or services of your business from those of other businesses. It gives you exclusive rights to commercially use, license or sell the trade mark. This means that no one else in Australia can commercially use your trade mark within the class of goods and services it's registered under. Any feature (or combination of features) that distinguishes your goods or services from others can be registered as a trade mark, such as a letter, number, word, phrase, sound, smell, shape, logo, picture or aspect of packaging. If your business is bringing a unique product or service to market and will be using some form of branding, a trade mark is a legally enforceable way to protect it. It's also a way for you to create real value in your business. We can help you through IP Audits, IP Registration and Filing of Claims (where necessary). Please call our team on 1300 001 073 for a free no obligation chat.